Since the June 2025 App Store algorithm update, Apple has been indexing the visible text in your screenshot captions as a ranking signal. One app doubled its downloads without touching a single metadata field — here's what happened and how to act on it.
The US App Store doesn't just index your English metadata — it indexes keywords from up to 10 localizations simultaneously. Here's how to use that to multiply your keyword footprint without touching your primary listing.
The App Store algorithm has changed significantly over the past 18 months. Here's the exact keyword selection framework we recommend — backed by data from 2.4 million tracked keywords.
A step-by-step roadmap for new apps: what to focus on in weeks 1–2, 3–6, and 7–12 to build momentum in the rankings.
Icon tests consistently show the highest conversion lift of any store listing element. Here's what works, what doesn't, and how to read the data correctly.
Your reviews are a goldmine of product intelligence. Here's how to systematically extract actionable insights from thousands of reviews each month.
Your 30-character title is the single most impactful ASO lever you have. Here's how to use every character strategically without keyword stuffing.
How to systematically analyze what your top competitors rank for — and identify the gaps you can fill in your next metadata update.
Our biggest release yet: Autonomous Mode lets Marteso proactively surface opportunities and draft actions for you to approve — without replacing your judgment.